Product placement, or embedded marketing,[1][2][3][4] is a form of advertisement, where branded
goods or services are placed in a context usually devoid of ads, such
as movies, music videos, the story line of television shows, or news
programs. The product placement is not disclosed at the time that the
good or service is featured.
Product placement became common in the 1990s, until the ramifications of product placement were clearly understood.
In April 2006, Broadcasting & Cable reported, "Two thirds of advertisers employ 'branded entertainment'—product placement—with the vast majority of that (80%) in commercial TV programming." The story, based on a survey by the Association of National Advertisers, said "Reasons for using in-show plugs varied from 'stronger emotional connection' to better dovetailing with relevant content, to targeting a specific group."[5]
Product placement became common in the 1990s, until the ramifications of product placement were clearly understood.
In April 2006, Broadcasting & Cable reported, "Two thirds of advertisers employ 'branded entertainment'—product placement—with the vast majority of that (80%) in commercial TV programming." The story, based on a survey by the Association of National Advertisers, said "Reasons for using in-show plugs varied from 'stronger emotional connection' to better dovetailing with relevant content, to targeting a specific group."[5]
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